DESIGNING THE BUSINESS WITH JHL DESIGN

This is a practical discussion with Holly Freres, Principal of JHL Design, focused on the financial systems and business strategies that create sustainable, profitable design firms. Attendees will gain actionable insights they can immediately apply to improve profitability and confidently grow their businesses.

The essential financial metrics every design firm owner should understand
Revenue vs. profit, cash flow, pipeline, utilization, and project profitability
Hourly, fixed-fee, and hybrid billing models
Strategies for billing confidently and capturing the value of your expertise
Identifying where profit is lost through scope creep, revisions, delegation, and inefficient processes
Practical ways to improve project profitability without compromising design quality
How dashboards support better business decisions and long-term growth

EVENT DETAILS

Tuesday, October 6, 2026
9am — 11am
Discussion starts at 9:30am

Brown Jordan Showroom
Scottsdale Quarter
15345 N. Scottsdale Rd, Suite K190, Scottsdale, AZ 85254

Cost: $40 (price includes tax)
Light bites and coffee/tea service included courtesy of Brown Jordan

Beyond Beautiful: Building A Profitable Design Firm

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JHL DESIGN

JHL Design is a Portland, Oregon based architectural and interior design studio known for a fully integrated, concept to completion approach, working from ground up new construction through remodels and renovations with interiors that are designed in conversation with the architectural form. With projects nationwide, their work spans high end residential homes and boutique commercial projects, and the studio’s process begins by getting clear on how clients live, what they value, and the experience they want a space to hold, then translating that into layered, highly detailed environments with a strong point of view and polished execution.

Jhldesign.com | @jhldesign

Robert Brown and Hubert Jordan invented the luxury outdoor furniture category almost 80 years ago and they’ve been mastering the art of outdoor living ever since. Brown Jordan furniture is like a piece of art: iconic, timeless, collectible. Discover the new Sonora Collection at the Scottsdale Showroom. Sonora distills mid-century modern into its most essential form: disciplined geometry, architectural clarity, and a silhouette that commands space without excess. Named for resonance, it's a collection that holds its own wherever design leads.

BrownJordan.com / @brownjordan1945 / @brownjordan_scottsdale