This is a practical discussion with Holly Freres, Principal of JHL Design, focused on the financial systems and business strategies that create sustainable, profitable design firms. Attendees will gain actionable insights they can immediately apply to improve profitability and confidently grow their businesses.
The essential financial metrics every design firm owner should understand
Revenue vs. profit, cash flow, pipeline, utilization, and project profitability
Hourly, fixed-fee, and hybrid billing models
Strategies for billing confidently and capturing the value of your expertise
Identifying where profit is lost through scope creep, revisions, delegation, and inefficient processes
Practical ways to improve project profitability without compromising design quality
How dashboards support better business decisions and long-term growth
EVENT DETAILS
Tuesday, October 6, 2026
9am — 11am
Discussion starts at 9:30am
Brown Jordan Showroom
Scottsdale Quarter
15345 N. Scottsdale Rd, Suite K190, Scottsdale, AZ 85254
Cost: $40
Light bites and coffee/tea service included courtesy of Brown Jordan
This is a practical discussion with Holly Freres, Principal of JHL Design, focused on the financial systems and business strategies that create sustainable, profitable design firms. Attendees will gain actionable insights they can immediately apply to improve profitability and confidently grow their businesses.
The essential financial metrics every design firm owner should understand
Revenue vs. profit, cash flow, pipeline, utilization, and project profitability
Hourly, fixed-fee, and hybrid billing models
Strategies for billing confidently and capturing the value of your expertise
Identifying where profit is lost through scope creep, revisions, delegation, and inefficient processes
Practical ways to improve project profitability without compromising design quality
How dashboards support better business decisions and long-term growth
EVENT DETAILS
Tuesday, October 6, 2026
9am — 11am
Discussion starts at 9:30am
Brown Jordan Showroom
Scottsdale Quarter
15345 N. Scottsdale Rd, Suite K190, Scottsdale, AZ 85254
Cost: $40
Light bites and coffee/tea service included courtesy of Brown Jordan
Image 1 of 1