Join John Roark, Editor in Chief of Phoenix Home & Garden, for an informal, interactive conversation about what makes a great story. John will share what he looks for in a pitch, what makes a project editorial-worthy, how to approach editors, and some of the common mistakes to avoid when submitting work.
What makes a project or story editorial-worthy
What editors look for in a strong pitch
How and when to approach an editor with your work
Common pitching mistakes and what to do instead
How to better position your project and ideas for editorial coverage
This is for designers, architects, makers, photographers, publicists, and other members of the creative community who want a behind-the-scenes look at the editorial process and practical insights.
The format will be conversational, with plenty of time for audience questions, so come ready to ask what you’ve always wanted to know about pitching, publishing, and getting your work in front of an editor.
Hosted in collaboration with Cameron Custom Homes.
EVENT DETAILS
October 9, 2026
9am — 11am
Discussion starts at 9:30am
Cameron Custom
6607 N Scottsdale Rd # H100, Scottsdale, AZ 85250
Cost: $40
Light bites and coffee/tea service included courtesy of Cameron Custom
Join John Roark, Editor in Chief of Phoenix Home & Garden, for an informal, interactive conversation about what makes a great story. John will share what he looks for in a pitch, what makes a project editorial-worthy, how to approach editors, and some of the common mistakes to avoid when submitting work.
What makes a project or story editorial-worthy
What editors look for in a strong pitch
How and when to approach an editor with your work
Common pitching mistakes and what to do instead
How to better position your project and ideas for editorial coverage
This is for designers, architects, makers, photographers, publicists, and other members of the creative community who want a behind-the-scenes look at the editorial process and practical insights.
The format will be conversational, with plenty of time for audience questions, so come ready to ask what you’ve always wanted to know about pitching, publishing, and getting your work in front of an editor.
Hosted in collaboration with Cameron Custom Homes.
EVENT DETAILS
October 9, 2026
9am — 11am
Discussion starts at 9:30am
Cameron Custom
6607 N Scottsdale Rd # H100, Scottsdale, AZ 85250
Cost: $40
Light bites and coffee/tea service included courtesy of Cameron Custom
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