DESIGNING THE BUSINESS WITH JHL DESIGN
A Workshop for Interior Designers Ready to Scale Without Losing Their Soul
Growing a design firm isn’t just about landing bigger projects or hiring more people. It’s about building an internal culture strong enough to hold that growth...creatively, financially, and emotionally.
In this interactive workshop, Holly Freres, Principal of JHL Design, shares practical lessons from building a multi-market design studio. She will focus on how intentional culture becomes the foundation for sustainable growth.
This session is designed for small but ambitious design firms who are beginning to hire, delegate, and think bigger, especially interior designers with small teams (or preparing to hire), studio owners feeling the tension between creativity and growth, designers who want to scale thoughtfully, not chaotically, and founders who care deeply about people, process, and long term sustainability.
EVENT DETAILS
Tuesday, April 21, 2026
9:30am - 11:30am
Location: Silverleaf Clubhouse
18701 N Silverleaf Dr, Scottsdale, AZ 85255
Cost: $65
Valet, light bites and coffee/tea service included
Building Culture That Supports Growth
JHL DESIGN
JHL Design is a Portland, Oregon based architectural and interior design studio known for a fully integrated, concept to completion approach, working from ground up new construction through remodels and renovations with interiors that are designed in conversation with the architectural form. With projects nationwide, their work spans high end residential homes and boutique commercial projects, and the studio’s process begins by getting clear on how clients live, what they value, and the experience they want a space to hold, then translating that into layered, highly detailed environments with a strong point of view and polished execution.
